Return to top Politeness Can Get You A Long Way – Including Discount Coffee

Politeness Can Get You A Long Way – Including Discount Coffee

By - 26th March 2019
Cafe owner rewards customers for politeness

You’d be forgiven for thinking that this coffee shop in Roanoke, Virginia, was like any other. CUPS has a quirky reputation and serves great coffee, but other than that, it seems pretty normal. However, the cafe recently started rewarding customers based on their politeness.

Customer service workers generally have it pretty tough. They work long hours on low wages, often relying on tips to supplement their income. If that wasn’t enough, they also have to deal with hundreds of customers a day, some of whom can be rude and unkind.

Austin Simms of CUPS, however, has worked out a way to make customers more polite to him and his staff. Yes, in the morning before you’ve had your coffee you may be irritable and tired. Yes, you may be in a rush and there’s a queue. Next, your coffee takes too long. It’s a bad Monday, we’ve all been there. But you should still treat your server with kindness and respect.

Cafe owner rewards customers for politeness

Simms unveiled a sandwich board outside CUPS that had a price list for coffees. It read as follows:

“One small coffee” $5.00“One small coffee, please” $3.00 “Hello, I’d like one small coffee please.” $1.75

How great is that? Treating the person serving your coffee like another human being is free, and now it even offers you a discount for your politeness! While coffee prices are obviously variable, the discount still applies if you are polite.

The sign soon went viral, but Simms stayed very cool about the situation. “I decided, because I need to solve all the injustices of the world, to start charging more for people who didn’t take the time to say hello and connect and realize we’re all people behind the counter,” he told WDBJ7.

Cafe owner rewards customers for politeness

He continued to spread his positive message of the importance of politeness when he talked to WSLS10. “Now the more important part is to be polite. There’s been so much violence and stuff in the past month, it doesn’t matter who it is, your local barista, your neighbour, a police officer, anybody. Just be nice to ’em.”

What do you think of the system? Would it remind you to be more polite? Let us know in the comments, and be sure to share with your friends and family if you liked the message! Check out similar stories on Happiest.